Local Healthcare Business
Brightside Family Dental
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Design Direction
Soft teal-and-white palette that reads calm instead of sterile; the new-patient path is foregrounded above insurance details and service lists, which most visitors aren't there to read first.
What Was Built
- A new-patient page built as the primary entry point, not an afterthought tab
- Services organized by what patients actually search for, not internal department names
- An appointment-request flow with clear next steps
- A location/hours block structured for local search visibility